Social Media Marketing/Online marketing

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What is Social media marketing and why is Social media marketing so important?  For years there were only mortar and brick stores.  But the last few years so many shoppers turn to the internet to do online shopping.  If you want to keep doing things the same way as how you did it 20 years ago.  You will not be successful.  That is why you have to adapt a online presence.  This is only one of the reasons why you have to have a website, if you do not have that, you have no online presence and will never be seen by anyone else.  You have to be in it to win it.  If you want to be visible online, you have to have an online website/store or whatever your needs are.  With out that, you will not be found!